Mixmag.






Mixmag is a British dance music and clubbing magazine. It styles itself as "the world's biggest selling dance music magazine. Having begun 1982 in the United Kingdom, it covers dance events, and reviews music and club nights. Mixmag has coined terms and phrases to describe genres and conventions within dance music. The first issue was printed on February 1 1983 as a 16-page black and white magazine published by DMC — the DJ mailout service. The first cover was Shalamar, the first editor DMC’s Tony Prince and the first advertiser was a company called Technics Panasonic. In addition to the change in editorial tone, the relaunched Mixmag features a fashion section, larger size and, according to Mixmag, improved production values. Mixmag carries a cover mix CD each month by a different DJ or artist. The price of Mixmag is £4.20, this could be considered as quite expensive for a magazine, especially if someone is not interested in this type of music but I think the free CD in every issue makes up for this expensive price.






The main colour scheme of the magazine is white and yellow. The masthead is yellow and is in lower case the ‘i’ in ‘mix’ has a rounded dot on it, I think this makes it look like a CD or DJ decks this relates to the genre of music the magazine is made for. Above the masthead is a small strapline in white capital letters saying ‘The worlds biggest dance music and clubbing magazine’ this stands out as the white contrasts the yellow so the audience also reads this. In the top left corner of the magazine there is a small text box at an angle that tells you there is a free CD within the magazine; you can easily see this corner of the magazine when looking at it in a shop.






On the right hand corner there is a small picture, the only other picture on the magazine this picture is anchored with the company logo of ‘Don’t Stay In’ and ‘Last minute NYE party guide’ ‘Don’t Stay In’ is a company that is strongly associated with Mixmag that has their own website that includes articles from the magazine, photos of people from the events and gives you information on upcoming events.






Underneath this is a large yellow text box that has an exclusive feature of the magazine in black capital writing that contrast with the yellow. Carrying on down underneath this and opposite the page, balancing it out is other features that are included in the magazine, the colours white and yellow alternating and also in capital letters. Included in this is on the right hand side, the advertisement to win a trip to snowbombing this would also interest the intended audience for this magazine.






The main headline relates to the artist on the front cover (David Guetta) The image of him is a mid shot of his head and torso, wearing large sunglasses and a grin on his face. The headline reads ‘2009: F**** Me What a Year’ In capital letters in white and yellow, standing out against the image also the use of slang makes this seem interesting to the desired audience. Above the main headline is a small strapline in yellow the reads ‘Guetta Load Of This’ This pun on his name is in yellow capitals and makes the magazine seem clever and much more interesting.






Underneath the main headline there are further more features in the magazine, both on either sides of the page, balancing it out. They have used words like ‘Attack’ ‘Best of’ and ‘Revealed’ to really interest the intended audience. Also they have listed any other features that are included in the magazine.

CONTENTS

The main colour schemes of the contents page are black, white and yellow. Again relating to the front cover colours. At the top of the page there is the masthead again but much smaller and in white across from this is the issue month and the worlds contents in very large bold letters. Underneath this is another image of David Guetta smaller this time and with a page number that references to his feature of the magazine. Underneath this is the features of the magazine all in bold white text with a little bit of information underneath and the page number in yellow making it stand out and draw the readers eye to it.

At the very bottom of the contents page is information on the free CD that is included in the magazine, an image of it and also the track listing. Most of this text is in white apart from the artist of the CD and the track numbers, this contrasts the black background.

Next to the features and above the CD information is a large picture of a clubber at one of the events, I think this picture is to do with the company ‘Don’t Stay In’ as it is their style. The image is an over head shot at an angle of a girl at a even, the photographer has used the neon’s at the event to create shadow and bright colours to make the image look really bright and interesting so the audiences eye is immediately drawn in to looking at it. This image is anchored with page number that relates to the article.

DOUBLE PAGE

The double page in Mixmag that I have chosen to look at is the interview with David Guettta, as he is the main feature on the front of the magazine. The main colour scheme is white background with black text however the main headline text changes colour as it goes over the large image of David Guetta. The words ‘Love’ and ‘Over’ are in different colours making them standout to the readers eye. These colours also relate to the corner of the right hand page where there is a purple and blue image saying ‘Best of ‘09’. The title of the article is a song that David Guetta produced this makes the article recognizable to fans.

On the left hand side of the page is a short text box explaining why David Guetta is the dance music star of the year. This feature is often used to introduce the main feature article.

On the right hand side of the page is a lot of writing on how David Guetta reached his fame and how he produces his music and a lot of other vital information about this artist. Indented in this article is a photo of David Guetta performing at a festival he was headlining.